Certified Equity Investor Course


Individuals tend to avoid investing in equity (one of the most profitable asset classes) due to the fear of ‘risk’. Others who do invest in equity, do so on ‘tips’ from biased parties such as stock brokers, or from friends, who may, in turn, have received ‘tips’ from other friends. While the non-investors lose the opportunity of growing their wealth through this profitable asset class, the investors often face losses due to lack of knowledge about equity investment.

Learning about equity investment can not only be fulfilling, but profitable too. Investing in equity over the long term not only reduces risk, but also significantly increases the potential for returns. This asset class has the potential to help you fulfill your financial goals such as building a corpus for your education, marriage, retirement, etc. It can also make you wealthy if you invest in this asset class with knowledge and skill.

You have two options of approaching this investment category – you could either use the services of an investment adviser (which is a costly option as fees levied by these advisers would eat into your profits) or you could learn about equity investing and invest independently (not only will this help you grow your wealth, you will also build your knowledge about this asset class). Equity investing is not as difficult as is generally perceived. It involves learning the basics, working with numbers and reading extensively. Once you get started, you will realize how engaging this can be.

To help you get started, FinanceInsights has developed the Certified Equity Investor course. This course will take you from A to Z on equity investing right from the basic concepts to equity investing strategies using easy-to-understand content supported by attractive infographics that will help you absorb the content better.

FinanceInsights’ Certified Equity Investor course is supported by facilitating posting your queries on equity investing to FinanceInsights to guide you on an ongoing basis with your equity investments.

On taking this course, you will be competent to–

  • Make your equity investments with knowledge and understanding of the risks and return expectations of each stock
  • Select stocks based on their individual characteristics to match with your investment needs
  • Build your equity investment portfolio using various equity investment strategies
  • Compute your portfolio returns on a standalone basis and in comparison with market returns
  • Monitor your investments and make informed purchase, add, reduce and exit decisions

Course Eligibility

This course is suitable for anyone aspiring to –

  • Learn about equity investing
  • Invest in equities independently (without seeking high-cost professional services) and build a well-balanced equity portfolio

Eligible individuals include students, homemakers, retirees and non-finance professionals.

Course Methodology

This online course offers participants:

  • Detailed textual content on equity investing
  • Textual content is supported by infographics for those who find it easy to learn through visuals
  • Calculators to validate concepts and learnings
  • Blogs to learn various insights on equity investing
  • Facility to post your queries on equity investing to FinanceInsights for ongoing support for your journey to building wealth through equity investing
  • Learning at your own time and convenience

Course Curriculum

The course is divided into two segments:

  • Basic
  • Advanced

Basic Course Curriculum

Chapter 1 – The very basics

In this chapter, you will learn:

  • What is equity?      
  • About equity ownership     
  • Importance of equity investment    
    • helps you achieve financial goals
    • beats inflation
    • helps you grow personal wealth
    • has the potential to outperform other asset classes

Chapter 2 – Risks in equity investing

In this chapter, you will learn:

  • Risks in equity investing
  • Managing equity risks
  • Monitoring your equity investments

Chapter 3 – Structure of the equity markets

In this chapter, you will learn about:

  • Regulator
  • Stock exchanges
  • Companies
  • Investors
  • Market intermediaries

Chapter 4 – Income from equity investments

In this chapter, you will learn about:

  • Dividends
  • Capital appreciation

Chapter 5 – Ways to invest in equity

In this chapter, you will learn to:

  • Invest in equity directly
  • Invest in equity through equity oriented mutual funds

Chapter 6 – Investing in stocks

In this chapter, you will learn about:

  • Investing in stocks through IPO or secondary market
  • Types of orders
  • Types of trades

Chapter 7 – Process of investing in equity

In this chapter, you will learn:

  • Process of investing in Equity
  • Clearing and Settlement

Chapter 8 – Stock price swings

In this chapter, you will learn:

  • Why stock prices fluctuate
  • Investor sentiment
  • Circuit breakers

Chapter 9 – Stock indices

In this chapter, you will learn:

  • What is a stock market index?
  • Types of stock market indices
    • Broad market indices
    • Market cap based indices
    • Sectoral indices
    • Thematic indices
    • Strategy indices

Advanced Course Curriculum

Chapter 1 – Common stock valuation terms

In this chapter, you will learn about:

Chapter 2 – Ratio analysis

In this chapter, you will learn about:

  • Profitability Ratios
    • Return on capital employed
    • Return on Equity
    • Operating margin
    • Net profit margin
  • Net worth Ratios
    • Debt-to-Equity Ratio
    • Current Ratio
  • Valuation Ratios
    • Earnings per share Ratio
    • Price-to-earnings Ratio
    • Dividend yield Ratio
    • Price/Earnings-to-Growth (PEG) Ratio
    • EV/EBITDA Ratio
    • Book Value
    • P/BV Ratio
  • Risk Measure
    • Beta

Chapter 3 – Types of stocks

In this chapter, you will learn about:

  • Bluechip stocks
  • Defensive stocks
  • Cyclical stocks
  • Value stocks
  • Growth stocks
  • Momentum stocks
  • Income stocks

Chapter 4 – Equity investing strategies

In this chapter, you will learn about:

  • Diversification
  • Growth investing
  • Value investing
  • Investing in dividend yield stocks
  • Rupee cost averaging
  • Value averaging
  • Top down investing
  • Bottom up investing
  • Contrarian investing
  • Momentum trading

Chapter 5 – Tax on equity investing

In this chapter, you will learn about:

  • Tax on dividend income
  • Tax on capital gains

Chapter 6 – FAQs on equity investing

Chapter 7 – Myths about Equity Investing

Chapter 8 – Stock selection – the process of fundamental analysis with technical support

In this chapter, you will learn:

How to practically use fundamental analysis to analyze a company and arrive at its intrinsic value. This chapter will equip you to use your knowledge to make an informed decision on your investment.   

Each segment, i.e. Basic and Advanced, ends with a multiple choice question test (50 marks each). To pass the test, you need to score a minimum of 50% (25 marks). There will be no negative marking in the tests. You will be able to go to the Advanced segment only once you complete the Basic segment of the course.

FinanceInsights will grant you a certificate at the end of the course.


Rs 500

Full payment must be made at the time of registration via NEFT (details indicated below):

  • Account name: FinanceInsights Communications
  • Account type: Current account
  • Account number: 777705310866
  • Bank: ICICI Bank
  • IFSC: ICIC0000393

Note: Fees once paid are non-refundable.

Once you make the course fee payment, email the following details to sharmila@financeinsights.com

  • NEFT payment details
  • Your full name
  • Date of birth
  • Gender
  • City
  • Email
  • Mobile number

On receiving your details, we will mail you the course content (in pdf format).

Once you have studied the course material and are ready to take a test, simply mail us on sharmila@financeinsights.com with subject line ‘Ready to take equity test’. On completing the test, you will receive your Certified Equity Investor certificate.

About FinanceInsights

FinanceInsights, a personal finance education company, has been in existence for more than two decades. FinanceInsights has conceptualized and conducted workshops for corporate employees of more than 30 corporates under various modules such as ‘You the Young Millionaire’, ‘Investing and You’, ‘Retirement planning’ and ‘VRS planning’. Corporates where FinanceInsights has conducted workshops include Larsen & Toubro (L&T), Novartis, Mid-day, Enterprise Nexus, Silverline Technologies, Johnson & Johnson, etc.

FinanceInsights has undertaken personal finance education initiatives with companies such as Times of India, CNBC, Kotak Securities, Reliance Money, IDBI Capital Markets, a host of mutual funds, insurance companies, banks and brokerages. FinanceInsights has been a premier personal finance content creation agency for such entities.

In addition to knowledge dissemination on personal finance, FinanceInsights also supports individuals by answering their personal finance queries. We have a history of having solved over 1000 queries of readers of Times of India (Your Money) on personal finance.

Promoters of FinanceInsights

Milan Sangani, the promoter of FinanceInsights, is a veteran stock market investor and educator on equity investing. Milan has more than 4 decades of experience investing in the stock markets. Connect with him on milan@financeinsights.com.

Sharmila Ramnani, the promoter of FinanceInsights, has over 3 decades of experience in the area of financial education which covers investments, financial planning, insurance, personal taxation and loans. Sharmila is a NISM (National Institute of Securities Markets) certified investment adviser. Connect with her on sharmila@financeinsights.com.