The Compound Effect

Jumpstart your income, your life, your success

by Darren Hardy

  • I win because of the positive habits I’ve developed, along with the consistency I use in applying those habits. I’m the world’s biggest believer in consistency.
  • “It doesn’t matter how smart you are or aren’t, you need to make up in hard work what you lack in experience, skill, intelligence, or innate ability. If your competitor is smarter, more talented, or experienced, you simply need to work three or four times as hard. You can still beat them!”
  • If you aren’t good at something, work harder, work smarter.
  • It takes discipline and mentality to be dedicated and responsible, to achieve whatever you set out to achieve.
  • Reap huge rewards from a series of small, smart choices.
  • Small, seemingly insignificant steps completed consistently over time will create a radical difference.
  • Even one small change can have a significant impact that causes an unexpected and unintended ripple effect.
  • Profound success is the result of small, smart choices, completed consistently over time.
  • Wealth tends to skip a generation. Overwhelming abundance often leads to a lackadaisical mentality, which brings about a sedentary lifestyle. Children of the wealthy are especially susceptible. They weren’t the ones who developed the discipline and character to create the wealth in the first place, so it makes sense that they may not have the same sense of value for wealth or understand what’s necessary to keep it. 
  • We’ve lost respect for the strife and struggle of our forefathers. The massive effort they put forth instilled discipline, chiseled their character, and stoked the spirit to brave new frontiers.
  • Your only path to success is through a continuum of mundane, unsexy, unexciting, and sometimes difficult daily disciplines compounded over time.
  • Choices are at the root of every one of your results.
  • In any relationship, you have to be willing to give 100 percent with zero expectation of receiving anything in return.
  • You alone are responsible for what you do or don’t do, or how you respond to what’s done to you.
  • Richard Branson on luck: “We are all lucky. If you live in a free society, you are lucky. Luck surrounds us every day; we are constantly having lucky things happen to us, whether you recognize it or not. I have not been any more lucky or unlucky than anyone else. The difference is when luck came my way, I took advantage of it.”
  • The (Complete) Formula for Getting Lucky: Preparation (personal growth) + Attitude (belief/mindset) + Opportunity (a good thing coming your way) + Action (doing something about it) = Luck
  • Luck is all around us. It’s simply a matter of seeing situations, conversations, and circumstances as fortuitous. You cannot see what you don’t look for, and you cannot look for what you don’t believe in.
  • From this day forward, choose to be 100 percent responsible for your life. Eliminate all of your excuses.
  • The biggest difference between successful people and unsuccessful people is that successful people are willing to do what unsuccessful people are not.
  • You cannot manage or improve something until you measure (track) it. Over the years I’ve tracked what I eat and drink, how much I exercise, how much time I spend improving a skill, my number of sales calls, even the improvement of my relationships with family, friends, or my spouse.
  • All winners are trackers. Right now I want you to track your life with the same intention: to bring your goals within sight. Tracking is a simple exercise. It works because it brings moment-to-moment awareness to the actions you take in the area of your life you want to improve.
  • If an item was listed at fifty dollars, it cost me fifty dollars. Well, yes, in today’s dollars. But if you consider the potential value of that same fifty dollars after it has been invested for twenty years, the cost (what you lose by spending that money rather than using it to grow) is four or five times greater!
  • The earlier you start making small changes, the more powerfully the Compound Effect works in your favor.
  • Losing is a habit. So is winning. Aristotle wrote, “We are what we repeatedly do.”
  • The slightest adjustments to your daily routines can dramatically alter the outcomes in your life.
  • Forget about willpower. It’s time for why-power. Your choices are only meaningful when you connect them to your desires and dreams.
  • What motivates you is the ignition to your passion, the source for your enthusiasm, and the fuel of your persistence.
  • Tony Robbins said: “Extraordinary accomplishment does not guarantee extraordinary joy, happiness, love, and a sense of meaning. These two skill sets feed off each other, and makes me believe that success without fulfillment is failure.”
  • Getting your core values defined and properly calibrated is one of the most important steps in redirecting your life toward your grandest vision. If, for example, honesty is a big thing for you, but you hang out with liars, there’s a conflict.
  • Love is a powerfully motivating force. But so is hate.
  • “If you are not making the progress that you would like to make and are capable of making, it is simply because your goals are not clearly defined.”  Paul  J. Meyer said: “Whatever you vividly imagine, ardently desire, sincerely believe, and enthusiastically act upon… must inevitably come to pass!”
  • The person who has a clear, compelling, and white-hot burning ‘why’ will always defeat even the best of the best at doing the ‘how’.
  • By our very nature, we are goal-seeking creatures.
  • Brian Tracy said: “Top people have very clear goals. They know who they are and they know what they want. They write it down and they make plans for its accomplishment. Unsuccessful people carry their goals around in their head like marbles rattling around in a can, and we say a goal that is not in writing is merely a fantasy.
  • “If you want to have more, you have to become more. Success is not something you pursue. What you pursue will elude you; it can be like trying to chase butterflies. Success is something you attract by the person you become.”
  • Figure out which behaviors are blocking the path that leads to your goal, and which behaviors will help you accomplish your goal.
  • Look at your list of bad habits. For each one you’ve written down, identify what triggers it.
  • Get rid of whatever enables your bad habits.
  • See what behaviors you can replace, delete, or swap out.
  • You might have spent decades repeating, cementing, and fortifying bad habits, so it may be wise to give yourself some time to unravel them, one step at a time.
  • To change a bad habit, sometimes wading in won’t do. Sometimes you really do have to jump in full force.
  • Pick a vice—something you do in moderation, but you know doesn’t contribute to your highest good—and take yourself on a thirty-day wagon run. If you find it seriously difficult to abstain for those thirty days, you may have found a habit worth cutting out of your life.
  • Set yourself up to succeed. Any new habit has to work inside your life and lifestyle.
  • To build a good habit, ask what can you choose to “add in” so you can enrich your life experience instead of what you should “take out”.
  • Go for a PDA: Public Display of Accountability to cement a new habit. Tell your family. Tell your friends. Tell Facebook and Twitter. Get the word out that there’s a new sheriff in town and you’re in charge.
  • Find a success buddy. There are few things as powerful as two people locked arm and arm marching toward the same goal.
  • There’s nothing like a friendly contest to whet your competitive spirit and immerse yourself in a new habit with a bang.
  • Celebrate! “All work and no play make Jack a dull boy,” and it’s a recipe for backsliding. There should be a time to celebrate and enjoy some of the fruits of your victories along the way.
  • When you press on despite difficulty, tedium, and hardship, that’s when you earn your improvement and gain strides on the competition.
  • Dr. Martin Luther King Jr. said so eloquently: “The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge.”
  • Be patient. When it comes to breaking old bad habits and starting new ones, remember to be patient with yourself.
  • Couch potatoes tend to stay couch potatoes. Achievers—people who get into a successful rhythm—continue busting their butts and end up achieving more and more.
  • You’ll need a lot of energy to break inertia and get your new enterprise under way. But once you get momentum, you will be hard to stop—virtually unbeatable—even though you’re now putting out considerably less effort while receiving greater results.
  • Your new attitudes and behaviors must be incorporated into your monthly, weekly, and daily routines to effect any real, positive change. A routine is something you do every day without fail, so that eventually, like brushing your teeth or putting on your seatbelt, you do it without conscious thought.
  • Look at your routines. If something that used to energize you has become same-old/same-old or is no longer generating powerful results, switch it up.
  • You win when you take the right steps day in and day out. But you set yourself up for failure by doing too much too soon.
  • If you want your body to run at peak performance, you have to be vigilant about consuming the highest-quality nutrients and avoiding tempting junk food.
  • Put yourself on a media diet.
  • Turn your car into a mobile classroom by listening to instructional material as you drive, and gain knowledge.
  • The people with whom you habitually associate are called your “reference group.” According to research by social psychologist Dr. David McClelland of Harvard, your “reference group” determines as much as 95 percent of your success or failure in life.
  • Team up with a peak performance partner, someone equally committed to study and personal growth as you.
  • Most successful people, the truly top performers, are the ones willing to hire and pay for the best coaches and trainers there are.
  • Develop your own personal board of advisors. Seek out positive people who have achieved the success you want to create in your own life.
  • Creating a positive environment to support your success means clearing out all the clutter in your life. Not only the physical clutter that makes it hard for you to work productively and efficiently (although that’s important too!), but also the psychic clutter of whatever around you isn’t working, whatever’s broken, whatever makes you cringe.
  • It’s not until situations are difficult, when problems come up and temptation is great, that you get to prove your worthiness for progress.
  • Viewing yourself as your toughest competitor is one of the best ways to multiply your results.
  • In our attention-deficit, propaganda-saturated society, sometimes doing the unexpected is required to get your voice heard. If you have a cause or ideal worthy of attention, do what it takes, even the unexpected, to make your case heard.

Disclaimer: The key points of the book presented here are not a substitute for reading the book. To get the entire holistic message the author has offered requires reading the book.

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